Member of the Executive Board.
Our CXO, Aurelia Rauch, manages the holistic experience with our bank and the positioning of the bank in the public eye. The Chief Experience Officer and former Creative Director of the bank is responsible for a positive and consistent experience with Bergos and focuses on shaping the unique brand strategy and communication concept as well as the bank’s image. At the highest management level, she also represents the interests of the clients and, at the same time, enforces the management’s demands for excellence within the company. Rauch combines responsibility for the areas of client experience, “Beyond Money” offering, marketing and brand management as well as brand positioning.
Prior to joining Bergos in 2018, Rauch played an integral role in New York’s contemporary art scene, most recently at Sperone Westwater, where she worked closely with notable figures in the contemporary art scene. In addition to guest contributions on the radio and appearances at conferences, the art historian and theologian regularly hosts events on various topics, organizes panel discussions and produces and hosts weekly podcasts for Bergos, covering topics ranging geopolitics, macroeconomics to the global cultural landscape. In 2022, she launched the bank’s bold, original, and in-house developed advertising strategy, which has attracted international attention for Bergos.